Market Segmentation In The Dessert Food Service Industry Marketing Essay

Market Segmentation In The Dessert Food Service Industry Marketing Essay The Sweet House will be located in the Mid Valley shopping centre, the cafà © will are created for customer to rejuvenate, relax and relate with friends. Besides that, our business type of desserts will divided three main variety, which are Asian dessert Western dessert and Custom dessert. Asian dessert is more suitable to middle-age people and Chinese people. For example, Pak Kor Fu Chuk, Longan Xue Yee, Kacang Merah, Bubur Cha Cha and so on. The Western dessert is more suitable to the young man or young age people, because Western desserts are more colorful and more variety to attract the young people. For example, Mango Lolo, Honey Dew Lolo, Durian Cendol, Cendol Pulut and so on. Custom dessert is let customer choose their need of variety taste, such as Mango and Kiwi Lolo, Yam Sweet Corn, Sea Coconut Fruit Cocktail, Mix Fruit Lolo and etcà ¢Ã¢â€š ¬Ã‚ ¦As a result, our business will sold these three main types of variety to our customer target. Financing: Our business is established from a partnership. So I and my partner will put a total of RM 80,000 into startup of the business. The remaining RM 40,000 is the amount that we are requesting for bank financing. This is because; our business needed quite more equipment such as, machinery, furniture, fixtures and so on. So, we are requesting for bank financing for our business. Executive Summary Sweet House is a shop outlet dessert inside the Mid Valley. In the dessert industry, our competitive advantage, is that our goods all is 100% organic and come from farm ourselves. Besides that, our business will use coal cook system to maintain 100% taste. Sweet House target market is the young man adults, PMEB (Professional, Manager, Executive, and Businessman) and tourist. Our business also will create a special price for customer when starting lunch time. Television and radio advertising is used to increase customer awareness of Sweet House. Our business will create a web site to customer for join our member know our news or information. This Web Site also provides a discussion board or feedback where customers can post a suggestion or respond to their needs. Finally, our business also has provided some training program to our employee. For example, management skill, communication skill and customer services seminar and so on. Our business operation time will begin at 10.30am until 9.00pm and open 7 days a week business time. 3.0 Market Segmentation in the Dessert Food Service Industry The Dessert Industry can be broken down into two major segments based on customer characteristic and price. Price is one of more important factors in determining market segmentation, as it influences the consumer to buy the goods. Customers have come to demand reasonable of price what they pay for. It is important to note that the majority of customers look for value, which is a key component of Sweet Houses mission. Second factor which will influences market segmentation is age of the customer. The age range of the dessert industry is quite large, ranging from young man to old men, and different marketing strategies will attract a variety of patrons. For example, Sweet Temptation fulfill demand of the young man, because the Sweet Temptation will sold the dessert such as AisKacang dessert, ABC dessert and smoothie dessert. Besides that, Jonker Sweet Dessert is different between the Sweet Temptation, because their sold the products are suitable to the old people and middle-age people. For example, KacangMerah dessert, Bubur Cha Cha dessert and etcà ¢Ã¢â€š ¬Ã‚ ¦So they will feel this will more healthy than the ABC dessert. Nowadays desserts are most competitive industry in worldwide, because different dessert has different characteristics. This type of dessert industrial is more liquidity, for example is Cendol dessert, there is convenience to family-style. So the customer no needs to go outlet to purchase the goods. Besides that, Independence stall will set in shopping center middle or beside, the independence stall the place will smaller, and not enough facilities, the product price will cheaper than shop outlet, the independence stall sell product is limited but there have a special thing, for example Petaling street air matakucingmoutak ding this is a independence stall their sell the special thing can achieve health, detoxifying feature. This kind of stall is self-services, so that the customer will feel not satisfy for this customer services. Finally, shop outlet also one type of dessert industry. Shop outlet will give customer comfortable environment place to eat dessert, because will better than the first two dessert industrial. For example is Sweet Temptation, not only sell the dessert, they also have sold smoothie dessert. So different desserts have different customers will purchase the goods. 4.0 The Target Market Sweet House target market is the young man and PMEB (Professional, Manager, Executive, and Businessman). Our will believe that this an important segment, as a young man will more consumer our goods, because sometimes they will have gathering, party, dating and so on. PMEB people also will buy our goods, because when lunch time, they have enough purchasing power to purchase our goods. Besides that, they also will feel more relax and dont have working stress. 5.0 Competitive Sectors 5.1Type of dessert industrial Now a day dessert industrial have many type, but the major type of dessert are separate three major type, 1)Mobile vendors, 2)Independent stall 3) Dessert specially outlet. Mobile Vendors The mobile vendors sell their dessert on van have given more customer convenience, for example is mat tou you dessert, there is convenience to family-style. Family no need go to dessert restaurant. The product price also will cheaper than shop outlet and more attracting the customer to purchase, because they allow the customer to customize their like the favor food to add in dessert based on price. For example is RM3.80 will give 5 favor to customize, RM5.90 will give 8 favors to customize, etcà ¢Ã¢â€š ¬Ã‚ ¦. Due to this, some mobile vendors have differentiated themselves and positioned in the customers mind. Independent Stalls Independence stall will set in shopping centre middle or beside, the independence stall the place will smaller, and not enough facilities, the product price will cheaper than shop outlet, the independence stall sell product is limited. Independent stalls attract large crowd based on location and some have developed strong reputation. For example Petaling street air mata kucing mou tak ding this is a independence stall their sell the special thing can achieve health, detoxifying feature. They use publicity in newspaper to promote their special thing, tell the people after eat can achieve health and detoxifying. Specially Dessert Outlets Shop outlet will give customer comfortable environment place to eat dessert, this is shop outlet advantage. For example, koong woh tong, not only sell the dessert, their also have sell health food like kui ling gao this food can coupling to dessert and then can achieve detoxifying feature, and every day have sell the limited special dessert, because the price is more cheaper. Some dessert outlets operate on a franchise or chain. They have do advertisement for their product, so their reputation will increase by advertisement. 6.0 Competitive Advantage Sweet House differentiates itself from other competition through 100% organic, traditions cooking process and price. Our raw material of the dessert is 100% organic, such as yam, sweet potato, sweet corn, red bean, and etcà ¢Ã¢â€š ¬Ã‚ ¦. For example, yam and sweet potato form the Bubur Cha Cha, this will planted the raw material by our farm. That as would be expected, that organic crop, do contain higher levels of trace minerals, vitamin C, and antioxidant phytonutrients. Besides this, there do not have any insecticides and any chemicals to influence our raw material. This is because; our raw material is fresh and 100% natural. So when our produced it, which is 100% organic and fresh for send into our business. Besides that, our also use traditions cooking process. Every dessert also cook by the coal, normally is using gas to cooking dessert, but this not enough ¼Ã…’because gas cannot cook 100 percent taste, but use coal can attain the 100 percent taste. So this is our advantage of the dessert process, which will more attract the customer to purchase our goods. 7.0 Description of Venture Sweet House is shop outlet in the Mid-Valley, so I will designed a natural organic environment for our shop outlet, that will let our customer relax and no more working stress to enjoy our desserts. For example, Purple Cane Chinese Tea is designed a purple color environment, let customer feel particular and relax to enjoy their Chinese tea. So that will attract more customer to purchases our dessert. Besides that, I will also establish the E-Commerce in our business. We create a Web Site in which customers are join our member can search and browsers or order our goods. Once a customer logs in with his or her username and password, a customer will be able to order our goods and search what the customer needs. The Web Site also provides a discussion board or feedback where customers can post a suggestion or respond to their needs. 8.0 Operation Plan When the customer comes to our Sweet House, he or she will able to order the dessert, as well as have the option to custom their own dessert. Furthermore, our Sweet House can give customer order first. So the customer no need spend more time to waiting our goods preparation. Therefore, most dessert will be prepared on the premises. Our employees will be designed for the high standard of sanitary efficiency and cleaned daily. For example, our cleaner will clean by two shift, morning shift and night shift. So we will give customers a comfortable environment to enjoy the dessert. Besides that, our Sweet House Dessert operation time will begin at 10.30am until 9.00pm and open 7 days a week business time. So our business will closed by Chinese New Year and 31 Aug National Day. Our businesses also have provided some training program to our employee, like customer services courses, communication courses and so on. The employee will be trained out not only in our specific operations duties i n the philosophy and application of our concept. So our employee will provide high standard of services to serve the customer of demands. Our Sweet House dessert distributes inside the Mid Valley shopping Centre is a 2400 square foot space. Besides that, our facilities have tables, chairs, bars, and counters, refrigerator and machine or requirement of equipment. A big emphasis is being placed on extensive research into to quality of our purity dessert price and inventory control will be handled by our system and checked daily by management. Our Sweet House has a lot employee, but the qualification of employee minimum is SPM level. So that we can provide some training for improve their skill and knowledge. Finally, we plan for establishing services, attitudes and policies. We will provide 100 percent good service and encourage customer give our feedback. Feedback can help our improved and make better. 8.1 Floor layout 9.0 Marketing Plan Goals and Objectives Sweet House will be a full services dessert kiosk. Our financial goal is to attain of $100,000 sales in the first year. Sales will increase 50 percent sales in the second year and third year another 30 percent. Based on the first two goals, continue want to expand to two stores by the third year of the business, after expand to two stores, we want to plan increase patronage by 30 percent per year and increase Sweet House restaurants popularity as a dessert Sweet House objective is to provide high quality dessert in a comfortable atmosphere. We also need to make enough profit to generate a fair return for investors and to finance continued growth, to enhance development in quality products, we also maintain a friendly, fair and creative work environment, which respects diversity, new ideas and hard work. Sweet House include 1) give back to the community we can sales for charity in any charity event and we also can provide dessert to orphanage children, because our dont have present children after try our dessert can feeling the happiness 2) ongoing employee education and recognition programs, we have provide employee some training programs to improve employee knowledge 3) Dedication to the finest quality ingredients, we dont use any pigment and Preservative in our dessert 4) Produced raw material by ourselves, our raw material is make it ourselves, so that we dont use the pesticide in to raw material, we use the Organic fertilizer, so that our raw material is 100 percent natural. Strengths and weaknesses Sweet House strengths are 100 percent natural material, because we dont use pigment, preservative and pesticide, so that our dessert use has a health body traditional Chinese medicine add in our dessert, so that can achieve health, detoxifying and pretty, special thing is cook by coal, give customer fair product price and enjoy the high quality dessert. The main weaknesses are our distribution is limited stores, and very insufficient money for start-up business and limited expansion, we also face the employee training problem, the last is time and cost, because we want spend more time to manage business and the cost budget issue must be manage properly. Opportunities and Threats Nowadays, all family also dun like eat in home. So they will like consume more outside food. This is because; they feel not convenience and feel food cooking by family in home so weary. So they will more come to consume outside food. Our business also has provided the training program and seminar about organic food for our employees. This is because, nowadays the education level is very high, and so our business will provide the about the organic food of seminar or speech to our employees. As a result, our employees can easily to communicate or solve from our customers who have the problems. Our desserts are come from our farm, so all raw materials are 100% natural organic. So that is our desserts of advantages. However, in Dessert Industry, our business has quite high competitors in the market. For example, mobile vendors, independent stalls and specially dessert outlet shop. So, our business should be come out a new product and win the customers of loyalty. Besides this, our stocks are limited keeping fresh, this is a big problem we should be faced, because our stock if not fresh, then that stocks are cant sold to the customer. Finally, after 2010, government taxes rate will increase, so a lot of customer will feel the government taxes of fee is quite high then will decrease the customer purchasing power. . 9.1 Product Sweet House desserts will divide three main product lines, which are Asian dessert Western dessert and Customized dessert. Asian desserts include Pak Kor Fu Chuk, Longan Xue Yee, Kacang Merah, Bubur Cha Cha and so on. That is targeted to Chinese and middle-aged. Chinese are more like to consume the Asian dessert, because the Asian dessert has some traditional culture for the Chinese people. The Western desserts are Mango Lolo, Honey Dew Lolo, and so on. Target of Western desserts are male and female. That is because, Western desserts are more colorful and more specially to attract the young age customer to purchases it. Finally, custom dessert is let customer choose their need of variety taste, such as Mango and Kiwi Lolo, Yam Sweet Corn, Sea Coconut Fruit Cocktail, Mix Fruit Lolo and etcà ¢Ã¢â€š ¬Ã‚ ¦. of our dessert. For example, Mix Fruit Lolo have 3 three types of custom ways, the first is three favor of variety is RM 5.90, four favor of variety is RM 6.90 and five favor of va riety is RM 7.90 to give more choices to our customer. 9.2 Promotion Pull Strategy Sweet House desserts will use pull promotional strategy that attracts consumers on advertising to buy or demand for desserts. So our business will advertise more advertisement to satisfy the customer needs. As a result, consumers will receive directly information from the media on newspapers, radio and Internet. Advertising We will use advertising to communicate to consumers. Moreover, it classifies its segmentation to communicate directly to young man and middle-age people. Sweet House will use the TV to promote the desserts, because all people will watch Astro channel, Astro channel advertising will give all customer information. Besides that, our business will use celebrity (Fish Leong) to promote the dessert, that will increase our business brand name and reputation. TV advertising of advantage is: 1) customer will easy to get information 2) country-wide coverage. That can increase awareness of Sweet House brand name and the reputation and build traffic. Moreover, we can also use newspaper advertising and magazine, such as newspaper can promote dessert to attract PMEB (Professional, Manager, Executive, and Businessman) to buy. Nowadays they very like read magazine, so that also can promote our dessert in the magazine. So we will apply the newspaper inserts to advertise all dessert in the newspaper. Besides that, we will also advertising into the City Foam magazines to promote the dessert. Public relationship Corporate social responsibility is public relationship. To give back to the community, we will hold some activity with the local humane society. So our dessert also have provide free to Cheras orphanage inside the orphan and poor families on during the every holiday season. Moreover, average for food columnist to review our shop. Sales Promotion Sweet House has promoted its product through different sale promotional strategies. We will use catalogue promotion to make sales promotion, because customer can clear to read what the desserts are got promotion, discount and voucher. Sales promotion will make discount to customer, so the price will cheaper than normal price and promotion will also special price. For example is Honey drew Lolo and Durian Lolo will discount to 20% so the normal price is RM 5.90 will discount to RM4.70. This kind of the discount, customer should be apply our member then can get this amount of the discount. At the non-member also will discount by 10%, so the normal price is RM5.90 will discount to RM 5.00. Besides that, we will make some promotion for non-pease time. That also can to attract customers to consume the desserts. For example, Kiwi Lolo is RM 5.90, and then within in sale promotion 3pm-5pm, the price will decrease like RM 4.90. Advertising our dessert on online catalog Sweet House also will advertise on the online catalog, such as banner, forum and create a web site to promote and given some news and update new information for the customer. So customer can read its information more clearly before consuming. We also will used the social networking to attract the customer for Sweet House, such as Facebook pays for Sweet House and we will apply a membership club to customer joined our membership. 9.3 Price In general will our price level be lower than competitor. So we will used penetration pricing strategies to attract customer to consume the dessert. Optional product pricing We will make a Dessert top-up package, so who customers will purchases of Western Dessert RM5.90 but top-up RM1 will refreshment (yam cake). For example, Kiwi Lolo is RM 5.90, if customer top-up RM1, he or she will get a yam cake. So, the total price is RM6.90. If customer didnt top-up RM1, the Kiwi Lolo will sold back the normal price (RM6.90). Buddle pricing We will make a few packages for customer; those are A2+1 package and W2+1 package. A2+1 package are who customer purchases of three Asian desserts such as Bubur Cha Cha RM3.90, Kacang Merah RM3.50 and Pak Kor Fu Chuk RM 3.50, total prices of customer purchases are RM 10.9. So the customer will get the nice package price is RM9.50. W2+1 package are who customer purchases of three Western desserts such as Kiwi Lolo RM5.90; Honey drew Lolo RM5.90 and Mango Lolo RM5.90, so customer will get from Sweet Houses W2+1 package is RM 15.00. Promotion Pricing For example is Honey drew Lolo and Durian Lolo will discount to 20% so the normal price is RM 5.90 will discount to RM4.70. This kind of the discount, are only entitled for members. At the non-member also will discount by 10%, so the normal price is RM5.90 will discount to RM 5.00. 9.4 Distribution Sweet House is a retail outlet which direct to sold to customer. Our business of raw materials are manufacturing by ourself, so that we no need supply material by supplies. We have many raw material need required to use. For example, yam, sweet potato, kiwi, honey drew, durian, strawberry, corn and mango. All raw material is come from our farm.So, we are backward integrated to operate our dessert shop. The raw matearial will delivery everyday into our shop.That can save more cost transportation fee and the cost of the raw material. Our shop outlet will build into the Mid Valley, because Mid Valley is a major Shopping Centre in KL so that we can attract more customers. 10.0 Organizational Plan Sweet House will be established as a partnership. The principal shareholders will each assume an equal stake in the business. A cooperative relationship between people or groups who agree to share responsibility for achieving some specific goal; effective language learning is a partnership between school, teacher and student; the action teams worked in partnership with the government. In the contract between two or more persons who agree to pool talent and money and share profits or losses. Management Team Background Wong Yok Lung- President Wong Yok Lung was born in Malaysia, Kuala Lumpur and graduated near of his class at Kuala Lumpur High School. He is currently a fresh graduated Degree in marketing and management at the New Era College. Besides this, he also is earning a supervisor at Target Fashion Sdn. Bhd. Wong Yok Lung will run monthly meetings with Board and the vice presidents. Ng Hai Loon-Finance Manager Ng Hai Loon was born in Malaysia, Selangor and graduated of his class at Kampar High School. He is currently a fresh graduated Degree in finance and accounting at Help College. Besides this, he also is earning an accountant at certain company. He will be in charge of the financial statement and be responsible in choosing an appropriate accounting firm. Lee Mei Yee-Marketing Manager Lee Mei Yee was born in Selangor, Kajang and graduated of her class at Kajang High School. She is currently a fresh graduated Diploma in marketing at New Era College. She will be responsible for creating promotional activities, monitoring sales, and performing the necessary market research to determine how best to improve the Companys awareness. Yim Ye Wen-Chef Yim Ye Wen was born in Malaysia, Seremban and graduated of her class at Kajang High School. She is currently a fresh graduated Diploma in Hotel Management at Nilai College. She will be responsible for meal preparation. She will have to prepare everything needed for dessert on any given day. This includes mixing dessert, estimating the amount of different raw materials need for the given day, and making the dessert. When closing cook, she will also be responsible for cleaning the kitchen so that the Sweet House will be ready for the next days business. 10.1 Organizational Chart 10.2 Board of Advisors A board of advisors is a small group of people which meets periodically to offer advice and direction to a company. Members of the board of advisors do not usually have a share in the company, and they do not bear legal responsibilities for the companys actions. Generally, small and startup firms use a board of advisors so that they get a firm footing in their market, and people on the board are chosen on the base of expertise and prestige. The Board of Advisors includes: Ms. Chan Kuan Thye- She is professor in the marketing department of New Era College. Her expertise in the field of knowledge is much needed by the Company. Mr. Alan Ng- He is professor in the management skill department of Utar College. His expertise in the field of knowledge is much needed by the Company. Mr. Henry Chua- He is general manager working will Six Happiness Holdings Sdn Bhd. His experience in the field of knowledge is much needed by the Company. 11.0 Assessment of Risk Dessert shop set to open a suitable price is not easy, when sugar prices increase, this will directly affect the price of dessert. Higher price than the competitors, our customers will be reduced, thus reducing sales volume. If dessert costs are too high, this will also increase the risk of business. In addition, if competitors dessert or dessert shops continue to increase, which also allows us to bring some pressure and risk, we must continue to improve, or innovative the desserts to meet the competition in this area, otherwise, our customers are gradually reduced. We have to kept the business improvement, because now the consumers not only want quality requirements, they will be because of the service good or bad to choose their dessert, keep on follow the old scale, consumers will feel no fresh and unhappy, customer reviews on our business image is very important, once the reviews are bad, the customer to patronize the frequency will fall. Cost and profit we also have to control well, the cost cannot be higher than the profits, costs and profits, because we are open a new dessert shop, if handled badly percent rate will eventually lead to business failure. Because we are just only sell the desserts for dessert stores, we do not have a lot of other option, so we have to face with strong competitors, and other conditions are good to compare, that why we must find a way to make our products more outstanding, and try to reduce risk of this area. Financial Plan: SWEET HOUSE PRO FORMA INCOME STATEMENT THREE-YEAR SUMMARY (RM) à £Ã¢â€š ¬Ã¢â€š ¬ Year 1 year 2 year 3 SALES 187300 241525 256950 LESS: COGS 32375 47232 50000 GROSS PROFIT 154925 194293 206950 à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ OPERATING EXPENSES: à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ SELLING EXPENSES 3300 3700 3900 SALARIES WAGES 67200 69000 70000 OFFICE SUPPLIES 2400 3000 3100 RENT 60000 60000 60000 UTILITIES 6000 6500 6700 INSURANCE 2400 2600 2600 DEPRECITION 2400 2600 2800 ADVERTISING EXPENSES 2000 2200 2500 à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ TOTAL OPERATING EXPENSES 145700 149600 151600 PROFIT (LOSS)BEFORE TAXES 9225 44693 55350 TAXES (20%) 1845 8939 11070 NET PROFIT (LOSS) 7380 35754 44280 This is a sweet house three year pro forma income statement result, we can see this result have a successful opening in the first three year, first year sales is RM187300, the second year sales is RM241525 and the third year sales is RM256950 so that sweet house after first year have successful. The net profit in the first year is RM7380, but second year will build up to RM35754, so that this result is increase 4.8 times. But the third year net profit is RM 44280. The result is increase 6 times SWEET HOUSE PRO FORMA INCOME STATEMENT FIRST-YEAR BY MONTH à £Ã¢â€š ¬Ã¢â€š ¬ JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC SALES 14300 15000 14200 18000 18000 19000 19100 14500 14100 9500 13700 17900 LESS: COGS 2745 2745 2745 2800 2800 3000 3000 2600 2715 1780 2655 2790 GROSS PROFIT 11555 12255 11455 15200 15200 16000 16100 11900 11385 7720 11045 15110 à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ OPERATING EXPENSES: à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ SELLING EXPENSES 1000 100 100 200 200 300 500 100 100 100 100 500 SALARIES WAGES 5400 5400 5400 6000 6000 6000 6000 5400 5400 5400 5400 5400 OFFICE SUPPLIES 200 200 200 200 200 200 200 200 200 200 200 200 RENT 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 UTILITIES 500 500 500 500 500 500 500 500 500 500 500 500 INSURANCE 200 200 200 200 200 200 200 200 200 200 200 200 DEPRECITION 200 200 200 200 200 200 200 200 200 200 200 200 ADVERTISING EXPENSES 150 150 150 200 200 200 200 150 150 150 150 150 à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ TOTAL OPERATING EXPENSES 12650 11750 11750 12500 12500 12600 12800 11750 11750 11750 11750 12150 PROFIT (LOSS)BEFORE TAXES (1095) 505 (295) 2

No Love Lost Essay -- Literary Analysis, A Doll’s House

For a play about marriage A Doll’s House does not have much love in it. All of the characters claim to love each other, but are really concealing other emotions. The expectations of society have forced them into love that they do not feel. This false love is what causes them to fall apart in the end. The play is riddled with marriages that are born out of convenience or expectation rather than love. Every character only loves in ways that they are expected to, and only continue to love for convenience’s sake. There is no love in A Doll’s House. Torvald treats Nora as a child, not an equal; he is not really in love with her. The most glaring examples of this are his pet names for her. He likes to think of her as a small, delicate creature that needs saving and protecting. Although this may seem like normal fare for a loving marriage, he takes it too far. Nora is not the type of woman that appreciates this sort of treatment, so it turns from affectionate to demeaning. He thinks that demeaning his wife is not only acceptable, but normal for a relationship saying â€Å"I wouldn’t be a man if your feminine vulnerability didn’t make you doubly attractive to me†(82). This is not a good base for their relationship, as it prevents him from giving Nora the kind of attention that she needs. She does not need the kind of doting attention that he gives her, she wants to talk as an equal. She want to be â€Å"bothered †¦ with all sorts of problems [she] couldn’t possibly helped [him] to cope with† (84) as that would allow her to help her with his life, and give them the kind of relationship that Nora needs to survive. He does not love her, he loves treating her this way. As a matter of fact, Nora describes his relationship with her best, when she says... ... â€Å"[he’ll] be able to find a way to redeem [himself] in people’s eyes†(69). He does not love her, he needs the social support. They have found each other after having being lost for many years, but it is not a romantic reunion. It is a calculation on both of their parts for their own greater individual happiness. A Doll’s House contains many relationships, but all of them are bad. From convenience to infatuation, Ibsen’s work seems to be a manual on bad reasons to love someone. Every single character has some personalized version of love, and none of them seem to bear any resemblance to real love. Whether they find it convenient to love for respect or because love was their only choice at the time, none of them know real love. It is as though Ibsen wanted to show how some of the many reasons for love at the time were wrong and would lead to problems later in life.

Conference For Marketing Professionals

Introduction: Every year the University of   Hertfordshire (UoH) hosts a conference for marketing professionals. The event is held at the de Havilliand campus and attracts approximately 100 attendees annually.   This gathering has not traditionally been monitored to determine attendee satisfaction or to determine the rate of return attendance.   To correct this oversight, a program will be developed to determine the rate of satisfaction for forum attendees and for those presenting at the forum. (72 words) Objectives: The primary objective of this study will be to determine the effectiveness of the program as it currently exists. A secondary objective will be to identify areas that require modification and the third objective will be to determine if presenters are satisfied with the quality of attendees and the opportunities to present to them. A further goal of this project will be to evaluate the opportunities for growth of the forum. The study will use quantitative research to gather opinions from attendees. This form of market research is very commonly accepted as a means to determine client satisfaction. (98 words this section/170 total) Research Design This project will be via a questionnaire given to all conference attendees. A separate questionnaire will be developed for the presenters. The primary questionnaire will be comprised of 10 questions to which the respondent will be asked to give a numerical response between one and five. This numerical representation of satisfaction will then be averaged, with extremes taken into consideration, to determine an arithmetic mean. In addition, we will have five questions requesting short answers. These purely subjective answers will be recorded as anecdotal responses and anecdotal evidence regarding satisfaction with the conference. The secondary questionnaire will also consist of fifteen questions divided in the same manner. The subjective questions will be the same for both the questionnaires. The questions for the primary questionnaire will be as follows: Please respond with a number between 1 and 5. 1 is the lowest/worst response and 5 is the highest/best. 1.  Ã‚  Ã‚  Ã‚  Ã‚     Did you enjoy the conference? 2.  Ã‚  Ã‚  Ã‚  Ã‚   Were the seminars useful to you? 3.  Ã‚  Ã‚  Ã‚  Ã‚   Did this conference assist you in furthering your career? 4.  Ã‚  Ã‚  Ã‚  Ã‚   Was the keynote speaker helpful? 5.  Ã‚  Ã‚  Ã‚  Ã‚   Was the meal served adequate? 6.  Ã‚  Ã‚  Ã‚  Ã‚   Was this seminar worth the cost of attendance? 7.  Ã‚  Ã‚  Ã‚  Ã‚   Was this a useful way to spend your day? 8.  Ã‚  Ã‚  Ã‚  Ã‚   Were the presenters helpful? 9.  Ã‚  Ã‚  Ã‚  Ã‚   Did you learn anything new at this conference? 10.   Given the chance, would you attend this conference again? The subjective questions for both questionnaires would be: 1.  Ã‚  Ã‚  Ã‚  Ã‚   What improvements would you like to see made to the conference? 2.  Ã‚  Ã‚  Ã‚  Ã‚   What was the best part of the conference? 3.  Ã‚  Ã‚  Ã‚  Ã‚   What was the worst part of the conference? 4.  Ã‚  Ã‚  Ã‚  Ã‚   Were you satisfied with the opportunities provided at the conference? 5.  Ã‚  Ã‚  Ã‚  Ã‚   What should the conference committee know about your visit? The secondary questionnaires would include the following questions: 1.  Ã‚  Ã‚  Ã‚  Ã‚   Did you enjoy the conference? 2.  Ã‚  Ã‚  Ã‚  Ã‚   Were the conference attendees of the quality you expected? 3.  Ã‚  Ã‚  Ã‚  Ã‚   Were the seminars useful to you? 4.  Ã‚  Ã‚  Ã‚  Ã‚   Did you enjoy the keynote speaker? 5.  Ã‚  Ã‚  Ã‚  Ã‚   Was the meal served adequate? 6.  Ã‚  Ã‚  Ã‚  Ã‚   Would you attend the conference again? 7.  Ã‚  Ã‚  Ã‚  Ã‚   Did the quality of materials provided today meet your expectations? 8.  Ã‚  Ã‚  Ã‚  Ã‚   Did you learn anything new at this conference? 9.  Ã‚  Ã‚  Ã‚  Ã‚   Was this a useful way to spend your day? 10.   Did you hire staff/find prospects today? (Words 327/ total words 497). Data collection – Methodology This questionnaire will be given to every attendee at the conference prior to the last session of the day. We will offer a door prize to be mailed to the winner at a later date in an effort to encourage more people to respond to the questionnaire. To receive the prize, a respondent would have to list their name and address at the top of the questionnaire. This will also assist us in developing a mailing list for the conference next year. We will have staff move through the crowd as they are leaving, reminding people to turn in their questionnaires via a drop box by the door or by handing them to conference staff. It is anticipated that by offering a random door prize in association with compliance in completing the questionnaire, we should be able to increase the return rate for the questionnaire. (Words 145, total words 642) Sampling plan As previously discussed, the intention will be reach 100 percent penetration with these questionnaires. We will have two different colors for the surveys so that we may quickly differentiate between presenters and attendees responses. We will also consider the possibility of conducting a follow up survey via random sampling based on the attendance list. This survey would be conducted via telephone. The secondary survey would only be conducted if the primary survey has an inadequate response. If the secondary survey is necessary, the sampling member would be random, taking every third name on the attendance roster and rotating through the list until a sample of not less than 10 percent nor more than 20 percent is achieved. (Words 117, total words 759) Data Analysis Once the information is gathered, the first effort will be made to determine if there are consistent groupings of results or an outriders, which are indicative of an extremely dissatisfied (or satisfied) individual.   Once this analysis is complete, each individual question will be evaluated to find the mean and determine where that overall satisfaction levels falls on the continuum scale established in our questions. For our purposes here, we will be looking at each of the questions individually and then will also be taking a combined average using all of the questions to determine the overall satisfaction with the event. In addition, we will be compiling a list of the anecdotal responses to the questionnaire. These responses will be listed, completely unedited, as feedback for the committee which puts the conference together. Obscene or threatening comments will be deleted as irrelevant. The questionnaires from the presenters will be analyzed separately, using the same analysis method. (Words 155, total words 914) Timetable and Budget The initial budget for this project should be less than $250. We anticipate spending $100 to acquire two gift cards to be awarded to two randomly selected persons who return their questionnaires. The additional expenses will be used to develop and print the questionnaires and for computer analysis of the results. Providing that we receive adequate response numbers from the questionnaires at the conference, it is anticipated that the research report can be delivered within two weeks after the end of the conference with the primary work being conducted the day of the conference. If the questionnaires do not receive adequate response to provide the market report that we desire, the time table will be extended by two weeks and the budget will be doubled, as the project will suddenly have telephone expenses in addition to the previously outlined expenses. (Words 140, total words 1054) Personnel Involved The personnel involved in this project will be the researcher and all members of the conference staff, who will be asked to remind attendees of the need for the return of questionnaires. Conference personnel will be asked to hand out the questionnaires as part of the attendees registration packet and to collect the questionnaires in the final moments of the conference. In addition, we will ask presenters to remind attendees throughout the conference that they need to turn in their questionnaires. (Words 81, total words 1135) Questionnaire Please complete the following questionnaire and return to conference staff or place in the drop box near the exit. Two prize winners will be drawn at random from those who return the questionnaire.    The subjective questions for both questionnaires would be: 1.  Ã‚  Ã‚  Ã‚  Ã‚   What improvements would you like to see made to the conference? 2.  Ã‚  Ã‚  Ã‚  Ã‚   What was the best part of the conference? 3.  Ã‚  Ã‚  Ã‚  Ã‚   What was the worst part of the conference? 4.  Ã‚  Ã‚  Ã‚  Ã‚   Were you satisfied with the opportunities provided at the conference? 5.  Ã‚  Ã‚  Ã‚  Ã‚   What should the conference committee know about your visit?       (Words 235, total words 1370)

Mccarthyism In The Crucible - 1743 Words

In Arthur Miller s powerful play The Crucible, written in 1953 as a allegory and metaphor for the McCarthy hearings on communism in America, the idea of conscience is greatly emphasized in many of the main characters. Arthur Miller wrote the play The Crucible in response to the red scare of the 1950’s, in which he was was condemned for disrespect disapproval of the United States Congress for being unsuccessful in naming numerous individuals who had attended meetings with him. In a bid to not only secure his career as a journalist and playwright and also to alert the American people against the government misinformation and propaganda that were headed their way. The characters in the play are faced with the same tragedies and sentences†¦show more content†¦It is a metaphor because the people are so in a frenzy that it is as if they are eating the news. This is an example of a colorful metaphor; they can also characterize, depending on who is using the most metaphors. Parris’s colorful language is appropriate for a preacher, he uses many metaphors for example, â€Å"This way, unconfessed and claiming innocence, doubts are multiplied, many honest people will weep for them, a nd our good purpose is lost in their tears† (Act 4). This quotes allows Parris’s point to continue in a nonliteral way. Reverend Parris is used to using words in order to make his point, he likes to exploit words like he exploits people. While he is not the only one to use metaphors, his tendencies are to whip up emotions to suit his purposes. Parris not only is a great examples of metaphors but Elizabeth comes with great illustration; in act 4 Elizabeth states â€Å"i have read my heart three month†¦ i have sins of my own court†. In each case, these metaphors also are useful for characterization; They demonstrated how she is thoughtful, repentant, and self-sacrificing. People within the play are generally under stress, and experiencing a period of great difficulty. They speak in colorful language because dramatic times call for dramatic languages. The Crucible was an act of desperation; Miller was fearful of being identified as a covert Communist if he should protest too strongly. He could not find a point of moral referenceShow MoreRelatedMccarthyism In The Crucible1123 Words   |  5 PagesAllegory is a form of writing that can be interpreted to reveal a hidden meaning that is usually moral or political. While Miller s other works did have allegorical connections, his drama The Crucible had possibly the most obvious, which was the connection to Mccarthyism. According to www.History.com, Mccarthyism refers to U.S. Senator Joseph McCarthy s charges of communist subversion and high treason in the U.S. federal government in 1950s. This was personal to Miller because he was convicted of contemptRead MoreThe Crucible and McCarthyism1128 Words   |  4 Pagesyou are fighting for. (Julia Child, My Life in France) This is true! McCarthyism is one of many practices that came into existence and caused turmoil among the American society. Just like any practice, McCarthyism did have a mass impact on the lives of many people, but more specifically one literary by the name of Arthur Miller. McCarthyism affected him as a human being which in turn was reflected in his writings. McCarthyism was named after Joseph McCarthy, and it meant ruinous accusation withoutRead MoreMccarthyism In The Crucible1133 Words   |  5 Pagesa form of writing that can be interpreted to reveal a hidden meaning that is usually moral or political (Webster) . While Miller s other works did have allegorical connections, his drama The Crucible had possibly the most obvious, which was the connection to McCarthyism. According to History.com, McCarthyism refers to U.S. Senator Joseph McCarthy s charges of communist subversion and high treason in the U.S. federal government in the 1950s. This was personal to Miller because he was convicted ofRead MoreMccarthyism : The Crucibles 1559 Words   |  7 Pageswitchcraft. Arthur Miller who wrote â€Å"The Crucibles† uses the theme of how fear can motivate you to make different kind of actions to compare to MCcarthyism that occurred in 1950s. In the 1950s, Joseph McCarthy was accusing citizens of communists with no proof, which is what Danforth the judge did in the boo k; accuses people of doing witchcraft without any evidence. Arthur Miller showcases each character with unique character traits to represent MCcarthyism. What can fear do to us? What can it leadRead MoreMccarthyism in the Crucible/19841026 Words   |  5 PagesMcCarthyism in The Crucible / 1984 Throughout history millions of people have found themselves to be guilty for crimes they did not commit , with little to no evidence, and suffered the consequences of being scorned, arrested, and tortured , also known as McCarthyism. One can clearly see that McCarthyism is evident in both the play â€Å"The Crucible† and the novel 1984 by George Orwell, although conveyed a bit differently, one can also find similarities between The Crucible and 1984Read MoreExamples Of Mccarthyism And The Crucible1216 Words   |  5 Pagesaccusations that were made. In the story, The Crucible which takes place in Salem is about innocent people getting accuse with false accusations because of witchcraft. However, McCarthyism is similar to The Crucible because of those who were accused and tortured. Which then the innocent no longer had that pride of being who they were because of the false accusations. Therefore, The Crucible by Arthur Miller is an allegory for the Red Scare in the McCarthyism Era because of the false accusations on witchcraftRead MoreComparing The Crucible And Mccarthyism861 Words   |  4 Pagesback up your story. In The Crucible, many people were accused of practicing witchcraft. The ones who confessed, were sentenced to jail and the ones who denied it, were killed. The only way they had to prove what was being done, was spectral eviden ce. Therefore, the only person known to tell the truth was the victim. McCarthyism involved communists, like The Crucible, those who were accused were sentenced to jail time. The parallels between The Crucible and McCarthyism are naming names, the lack ofRead MoreThe Crucible And Mccarthyism Essay701 Words   |  3 Pagesfair? Fair means â€Å"in accordance with the rules or standards†(Merriam-Webster). The Crucible by Arthur Miller and the trials of the Red Scare were anything but fair. In fact, they were completely unjust and immoral. The Red Scare consisted of Mccarthyism and public panic. Mccarthyism is when â€Å"a campaign or practice that endorses the use of unfair allegations and investigations†(Banes). The Crucible and McCarthyism share many similarities including that the law operated in unfair ways and failed toRead MoreSimilarities Between Mccarthyism And The Crucible997 Words   |  4 PagesWitch hunts have been mentioned in the times of McCarthyism and in The Crucible by Arthur Miller. Being put on the list for being a witch like in The Crucible, or being blacklisted in McCarthyism times was not a good thing. McCarthyism and The Crucible are similar in the concept of witch hunts, but the consequences are rather different. During the times of witch hunts in McCarthyism and in The Crucible, people would just assume someone is a witch or communist. The person being accused would be putRead MoreSimilarities Between The Crucible And Mccarthyism812 Words   |  4 Pagesprominent: they both incite hysteria. The Crucible by Arthur Miller is an allegorical play mirroring 1950’s America during the Red Scare. â€Å"McCarthyism† is the act of accusing someone of an act of treason without substantial evidence. It relies on the uncertainty and the fear of the unknown among people, which in turn, incites hysteria. Joseph McCarthy accused many people of being communists without much evidence or reason. The accusations in The Crucible also are proposed without evidence and cause